Ears are tuned to episodic podcasting

When I was in grad school ten years ago (yeeesh), I was really excited about the idea of podcasting. I posted mp3 files of our Journalism school’s radio program to a server, manually updated an XML file that I had registered with iTunes, and sat back to watch the downloads rack up. I think our most popular show may have reached double digits…

Looking back, we were a bit ahead of the curve (this was pre-smartphone/tablet). I tried my own daily podcast after grad school, but I could count my subscribers on one hand (thanks, Mom). It turned out that, unless you were Ricky Gervais, there just wasn’t yet a market for episodic, portable audio content.

[photo size=’small’ align=’left’ link=’https://talesuntold.com/wp-content/uploads/2014/12/B4hkccRCYAAo7sd.jpg’ icon=’zoom’ frame=’false’]https://talesuntold.com/wp-content/uploads/2014/12/B4hkccRCYAAo7sd.jpg[/photo]Of course, that’s all dramatically changed in recent years, even in recent months. We’ve mentioned elsewhere that Audible is now producing original audio-only content rather than just translating printed books into audio. And by now, you’ve probably listened to or at least heard your previously technophobic relatives blathering on about Serial, a non-fiction episodic podcast from the producers of This American Life, the wild success of which I don’t think anyone saw coming. It seems a pretty clear sign that technology has caught up with the zeitgeist, with smartphone apps and podcast feeds now perfectly aligned with the way people want to be entertained.

I have to admit that the popularity of Serial–enough to spawn a Reddit forum, plenty of parodies, and even a podcast about the podcast (so meta that it makes the American Studies grad in me swoon)–excites us about the possibilities for Tales Untold.

We first started building Tales Untold in late 2014 because as parents, we saw a lack of refined children’s entertainment that doesn’t attack the visual senses or pander to the lowest common denominator. And as former broadcast radio journalists, we understand that engaging with the listener’s mind to envision entire worlds is at once an intimate and communal experience. We hope that your children get as much delight out of it as we do.

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